June 2010 Luncheon

"Out-of-Home Advertising Today"

The out of home advertising industry has evolved into a highly effective and nimble media segment with the introduction of innovative technologies and media options that reach busy consumers with targeted impressions.

Outdoor Advertising Association of America Chief Marketing Officer, Stephen Freitas, will explain the newly launched EYES ON audience measurement systems, advancements of digital formats, and how the out of home industry is addressing environmental stewardship, among other intriguing and current topics.

Stephen Freitas, Chief Marketing Officer
Outdoor Advertising Association of America, Inc.

Since 1999, Stephen Freitas has been the Chief Marketing Officer for the Outdoor Advertising Association of America, the leading trade association representing the outdoor medium. In his role, Mr. Freitas is an industry spokesman who advances the business of outdoor advertising with education and advocacy throughout corporate America. He joined OAAA after spending 10 years developing high profile marketing programs for Clear Channel Communications and Eller Media Company as senior vice-president of marketing. Prior to joining the outdoor advertising industry, Mr. Freitas worked as an agency media planner in San Francisco and at Chevron USA for eight years. He is a graduate from the University of California, Berkeley.

When: Tuesday, June 8, 2010 • 11:30 - 1:00
Where: Paesano's Lincoln Heights

AAF San Antonio Programs Sponsor: San Antonio Film Commission

April 2010 Luncheon

"I GIVE A DAMN"
Marketing the Cause-based Client

Learn how to overcome the challenges of non-profit marketing without feeling damned. Cause-based or non-profit clients present a unique opportunity: a chance to give back to the community while shining at what you do best.

Meet Teresa Moore from Moore Ink. PR and Fundraising Communications in Seattle, Washington. Teresa works exclusively with non-profits and caused-based organizations and will be speaking about the challenges of cultivating this market.

This will be the perfect occasion to talk one on one with a panel that includes guests Steve and Terri Gaines, partners from Causality, a brand marketing and creative services firm committed to non-profit, educational, and social corporate responsibility clients and Beth Reinhardt, Director of Development at Boysville, a local non-profit organization founded in 1943 as a Texas home for boys and girls.

AAF San Antonio Programs Sponsor: San Antonio Film Commission

March 2010 Luncheon

"The REEL DEAL in TEXAS"
Incentives in the Texas Commercial Production World

The San Antonio Film Commission
Invites you to join us welcoming

Texas Film Commissioner, Bob Hudgins

Bob Hudgins has worked on projects such as Batman Begins, Field of Dreams, There Will Be Blood,and the TV series Friday Night Lights. Bob will share his vast expertise and speak about the new terms of the Texas Moving Image Industry Incentive Program in House BIll 873.

Tuesday, March 9th
11:30am-Check In :: 12:00-1:00pm-Presentation
Paesano's Italian Restaurant - Lincoln Heights

AAF San Antonio Programs Sponsor: San Antonio Film Commission

January 2010 Luncheon

"MOBILE MARKETING"
an introduction to apps.

Join us for a primer on how mobile marketing is becoming the next frontier in your e-strategy. Mobile Apps are the latest way to stay connected with your target, provide services for them on the go, track habits and outfit your strategy for the fast-paced world for on-the-go marketing!

As Philip W. Schiller, head of worldwide product marketing at Apple, describes iPhone Apps...
“The idea that anyone, all the way from an individual to a large company, can create software that is innovative and be carried around in a customer’s pocket is just exploding. It’s a breakthrough, and that is the future, and every software developer sees it.”

Magaly Chocano, of Swebapps, a San Antonio-based mobile apps developer, joins us for an introduction to what is going on in the mobile marketing and advertising space. What is a mobile app and how can it fit into your Strategy 2.0? Join us for our first networking luncheon for 2010 and learn more about this latest trend.

Tuesday, January 12
11:30am-Check In :: 12:00-1:00pm-Presentation
Paesano's Italian Restaurant - Lincoln Heights

$30 for members :: $40 for non-members
RSVP by Friday, January 8

AAF San Antonio Programs Sponsor: San Antonio Film Commission

November 2009 Luncheon

"2009 National ADDY® Awards Reel"
Plus Call for Entries New Rules and Q&A

Presented by Tim Patrick
AAF San Antonio Past President
and Ghost of ADDYs Past

The ADDY® Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world. It is the only creative awards program administered by the advertising industry for the industry.

The AAF San Antonio 2010 ADDY® Awards Call for Entries is currently under way. Deadline is Friday, December 4. There are some changes in the rules and a few new categories. If you have questions, we’re here to help.

Tuesday :: November 10, 2009
Paesano's - Lincoln Heights
11:30am :: Check-in
12:00pm - 1:00pm :: Program

AAF San Antonio Programs Sponsor: San Antonio Film Commission

October 2009 Luncheon

“PRINT with PURPOSE”
A look at Print and why it is a powerful tool.

About Appleton Coated
Speakers: Kim Starr and Ray King

Appleton Coated offers the most comprehensive lineup of premium coated papers available today marketed under the Utopia brand. From the elegance of Premium to hardworking Utopia Three, the Utopia family of coated papers offers six ways to ignite a passion for paper and the environment.

Tuesday, October 13
11:30am-Check In :: 12:00-1:00pm-Presentation
Paesano's Italian Restaurant - Lincoln Heights

AAF San Antonio Programs Sponsor: San Antonio Film Commission

September 2009 Luncheon

"Social Pendulum"
The world of marketing has been going through a paradigm shift, but what are the forces influencing the change.

Have you ever had the feeling like the world has been changing? Things that worked just years before seem to be more and more “less effective”?  You are not alone in your feelings. The world of marketing has been going through a paradigm shift, but what are the forces influencing the change. 

In the book “Generations” by Strauss and Howe, they discuss a social cycle that has been repeating for hundreds of years. This presentation will look at the cycle they discovered and trace the changes through observations, literature and music, and give you a glimpse of where the world is heading.  All of this is in an attempt to allow you to start aligning your company and your marketing for success.

Speaker: Michael Keesee

Michael Keesee is a business strategist guaranteed to make many businesspeople uncomfortable. A natural creative thinker and problem solver, Keesee pushes the envelope to the legal limit. He's unmatched at finding exactly the right emotional hook to draw prospective customers through your advertising.  Keesee's book on strategic marketing is now in the editing phase, and is expected to be published in the fourth quarter of 2009. He is a contributing author on the American Small Business blog, located at www.AmericanSmallBusiness.com. His extraordinary skills as a strategist led to his partnership with the Roy Williams, the “Wizard of Ads”.  As one of Roy’s 44 worldwide partners, Michael enjoys speaking and consulting small business.   

Mike’s history includes radio, cable and television, on-air, production, copy writing, television sales management and television station general management.  

He is the past president of the Wichita Falls Advertising Federation.

August 2009 Luncheon

“Social Media Unwrapped”
Insights into the ever changing world of Social Media. What any savvy marketer should know!

Speaker: Melissa Stevens
President of FKM Houston, one of the country’s largest independent, full-service marketing communications firms.


WHEN
Tuesday, August 11, 2009 11:30 AM - 1:00 PM

WHERE
Paesano's - Lincoln Heights, 555 E Basse Rd, #100 San Antonio, TX 78209